The reputation and image of an organization as an employer.
Employer branding is the process of managing and promoting an organization's reputation as an employer of choice. A strong employer brand attracts high-quality candidates, reduces recruitment costs, and improves retention. Key components include the Employee Value Proposition (EVP), company culture, Glassdoor reviews, social media presence, and candidate experience. HR teams build employer brand through authentic employee stories, transparent communication, and delivering on promises made during recruitment.
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